The Queen Alia Competition for Social Responsibility was started in 1995, primarily to change attitudes and perceptions about people with special needs. Now, every year, the competition raises a new issue of social importance such as health, the environment or energy. Over 650,000 students participate annually in a quiz contest while proceeds from their participation go directly towards programmes for people with special needs in Jordan.

Under the Patronage of Her Royal Highness Princess Basma Bint Talal, a specialized Higher Committee is selected each year to oversee all the competition′s activities, according to the theme.

The contest which has grown in popularity over the years also serves to enhance the concept of voluntarism and social responsibility among young people in particular. The contest participants compete to win prizes that are provided by various sponsors. The winners of those prizes are announced at the end of each year and subsequently distributed in a final ceremony which is held under the patronage of Her Royal Highness.

The multi-faceted competition also includes many activities such as an annual media campaign which focuses on that year’s theme, and the development of educational materials for schools incorporating an animated CD.